Big 12: Big 12 BLVD

The Big 12 Fan Fest was a high-energy, immersive experience designed to celebrate the spirit of collegiate athletics and engage fans of all ages. Held alongside the Big 12 Championship events, the Fan Fest featured interactive games, live entertainment, branded giveaways, food vendors, and exclusive appearances by athletes, mascots, and alumni.

The Fan Fest successfully drew thousands of attendees and helped build excitement around the championship, delivering memorable moments and strengthening community ties through shared school pride.